Choosing A Content Management System
What Is It and Why Do I Need It?
What is a Content Management System?
CMS stands for content management system, which is a tool that allows you to manage the content you publish on your website without the need for advanced technical programming or coding skills. Popular features in a CMS include those that allow people to not only create and publish content but also design a custom website easily via website templates and builders and add functionality like performance monitoring or analytics tools and search engine optimisation tools. Most content management systems can be used to create any type of website such as static websites, blogs, e-commerce sites, membership forums, social networks, online courses, membership websites, portfolios and much more!
Do I need a Content Management System?
If you don’t have coding skills to design or maintain a website from scratch, you should use a CMS, which comes with tools that don't require you to know about coding or programming. Whether your business sells online products and services or not, customers still expect to be able to find information about your company online. Your own website will help you control what information people find and it ensures that people can learn about your business and its products when they search for it in search engines like Google.
How Does A CMS Work?
With a content management system you just write your content in an interface that looks a bit similar to software which most of us use on a daily basis and are familiar with.
Similarly, to upload and manage media, such as images, you can just browse the media library instead of needing to actually interact with a web server directly.
The content management system makes all of the content that you create show up for your visitors exactly like you want it to on different devices such as tablets and phones.
What CMS Should I Use?
Everyone has a different answer and it depends on the your skills, knowledge and requirements.
The most popular content management systems offer drag-and-drop builders small businesses can use to design and publish a website quickly and without any coding skills.
They also include hosting plans and domain names to accommodate everything from basic blogs to larger e-commerce operations.
What Are The Benefits Of A CMS
Content management systems, depending on the chosen system, give you the option to grow from a small blogging site to a large e-commerce operation by upgrading the hosting plan which gives you access to an increasing number of features.
Instead of handing over access to web designers, developers and marketing experts and all the associated costs you can retain control and decide what happens with your website.
Affordable! Keep Costs Low As You Grow - a CMS allows for easy customisation via simple forms or clicks of a button. This allows non-technical users to manage sites of all sizes without relying on costly developers or bothering information technology (IT) personnel when routine changes must be made.
Add Functionality When You Want It - Many content management systems have created intuitive integrations with third-party tools to help you manage and expand on your website’s functionality and design. For example, instead of having to copy the Google Analytics tracking code and paste it into your website’s header code a CMS will let you do it in just a few clicks.
Flexible Publishing & Scheduling Tools - site administrators can easily publish content with just a click of a button. Furthermore, they can schedule content to go live on a specified date and often at a specified time to coincide with content calendar deadlines and business events like product launches.
Common Features Of A CMS
Professional Themes and Templates - Most offer templates and themes that are designed for specific businesses and industries so you can edit the colours, style and content to suit your brand and business easily.
User Friendly Dashboard - The CMS dashboard will allow you to manage your site easily and gain insight into its performance. Other features include the ability to access your back end from both mobile and desktop devices; add and delete pages; set editing permissions; install templates; and search, install, activate, and manage plugins or integrations.
Drag and Drop Website Builder Tools - Some website builders, like Wix, offer highly flexible drag-and-drop builders that allow you to drag elements from a menu to where you want them on your website, then click to edit them. No coding is required to design and manage your website and its content.
Content Management & Editing Tools - A content management system offers storage for text, links, videos, and images. It is like a series of folders for organising content of all types that will be used to create the website. This content can sometimes be edited within the CMS itself, like cropping a photo.
Search Engine Optimisation Tools - Most CMS offer SEO tools to boost your website’s chances of ranking well in search engines like Google. These include automatic meta tag creation—content descriptions that aid in their evaluation for search engine placement—website security, sitemap generation to show Google the content you’d like ranked.
Software & App Integration - Content management systems offer integrations and plugins/apps, which are tools you can add to your site to enhance its design or functionality. For example, most content management systems offer integrations with Google Analytics for tracking your website performance.